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Giclées
and other direct ink jet prints
Serious art collectors have long argued that gicleé (ink
jet printing) canot create a true limited edition from original
art in the same manner as traditional reproduction techniques:
etching, stone lithography, serigraphy, repligraphy, offset lithography.
Having invested in the process based on a lack of knowledge,
many large publishing houses lost their market in the last decade.
The direct ink jet craze of the past few years was the result
of inaccurate advertising by digital plotters in the art industry.
Even embellished by artists, Gicleé
(ink jet print) does not create protected and collectible original
art editions. Hundreds of digital imaging centers already have
the same plotters "ink jet printer" and they are ready
to duplicate Gicleé (ink jet print) from the same file
or even from a purchased Gicleé print. The potential for
fraud is endless.
Anyone can purchase a Gicleé (ink jet print), take it
to another imaging printing center in any street in the world
and order another Gicleé (ink jet print) without regard
for artistic integrity.
This type of duplication is not possible
with traditional reproduction methods, because the type of the
printing and process is expensive and impractical to duplicate.
In addition, there are significant risks involved in using easy
direct digital ink jet printing for creating limited editions
of expensive original art, that could be duplicated with millions
of the same plotters, even in a home garage with the same materials
and inks.
In this Digital Era, there is no doubt
of revolutionarychange of our printing industries. And, a lot
of advantage that digital printing bring to us, color correction,
manipulation, graphics, new media storage, and creating better
digital file for printing: Photographs, Lithographs and Digital
prints. It 's all great. But art industry from early of 19 centuries,
always looking for better quality of printing technique for protection
of Limited Editions of real art that was not easy to duplicate,
and that is why printer destroyed the original plates, films
after finished whole editions for protection of their creations.
But now for new technology Gicleé
(ink Jet print) even if you destroyed digital file, still is
so easy to create one again and reproduce the same way with hundreds
dollars of cost, just in one day. You are not sure you can try
it by yourself.
That is the reason in past decades art
industry never pick up the photograph media for creating limited
edition of original arts, offset lithography only used for creating
open art editions and posters.
There is no place in future for Gicleé (ink Jet print)
better than photograph and lithograph in original art limited
edition market.
After seven years force to sell the ink
Jet printing plotters by many manufacturer to the art industry
and creating a network printmakers by spending millions of dollars
advertisement and marketing for lunch a digital printers as a
substitute of traditional reproduction processes, still many
Publishers, Galleries, Artists with enough experience came back
again to use the traditional reproduction techniques. Although
the color management at photomechanical printing technique are
not good as digital color control management over all at the
digital printings.
Most quality galleries at this time reject
Gicleé (ink Jet print) for many reason.
Many serigrapher, lithographer came back and start producing
traditional prints for art market again.
So, Gicleé (ink Jet print) become like printing a photograph
from a digital file, another difficulty in accepting this medium
as a valuable and collectible artwork, easy to reproduce, low
cost productions, could be find and print by any unprofessional
copy centers.
And, refusal of the art community to accept the same standard
canvas or coated paper on which the Giclées (ink Jet prints)
are produced and for them is not a long-lasting investment.
For example if today you find a Etching print, Stone lithograph,
Serigraph, Repligraph, Offset lithograph or a Linograph print
, there is no possible to duplicate them easily and produced
another print(s) exact the the same, there is no facility in
the world to do it for you, because there's no access to process,
films, plate, equipment and printer to reproduce it again for
you with a small cost
From other hand if you purchase a standard typical Gicleé
(ink Jet print)
like a photograph, easily could be duplicate with the same machine
even on same coated material at many place in a day, low cost
with the new digital technology.
Unfortunately digital devise manufacturer
takes advantage of the time and economy of the art market place
and sold thousand units to publishers, galleries and free units
to the selected printers last 7 years to create artificial exciting
face in the art industry, and now although some can reproduce
a ink jet prints for sell but they couldn't create a protected
limited edition of original art for our future like a real printmakers
in the past.
Responsible, prestige printmakers always
created their own unique style, process even using the existing
technologies.
In past decade, true Printmaker professional
in the world just stop, wait and see when the art market finding
their ways in this digital revolutionary era. Most of them invested
and lost. Many of them after review the market, they back to
traditional method , some large publisher officially reject Gicleé
(ink Jet print) as a Limited Edition Media for sell to the art
collectors and market.
Many publisher and printer using Gicleé (ink Jet print)
or printing went to out of the business, many galleries and publisher
print art works by them self and created low quality prints by
demand for local customers.
Other hand in the digital industry, came
out with better digital printers, high resolution, reasonable
cost, last longer inks, fast ripping software and quick production
time.
How
we create a true Limited Edition using new standards in digital
printing technology.
With the development of permanent new inks,
digital ink jet printing takes its place at the forefront of
future printing media, surpassing even the time-honored lithograph
and photographic processes. At the same time, as artists and
printmakers alike, we wish to protect our art and investments
from fraudulent duplication. The latest innovations in printing
ensure that our processes are protected from imitators.
What Are Limited Editions
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- Gicleés, or any
other direct ink jet prints, produced from any digital plotters
(Color Span, Epson, Iris and Roland among others), cannot create
true limited editions of art in and of themselves. Without specific
treatment processes by artists or printmakers.
- There is no place in future for Gicleé
(ink Jet print) better than photograph and lithograph in original
art limited edition market.
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- Please send us your
comments about this article.
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